Posts by Matthew Orwin
The Rise of TikTok in the UK
TikTok has 1 Billion monthly active users and in the US, on average, 64% of TikTok users are older than 20 and on average, they spend 52 per minutes per day on the platform.
The UK is currently the 5th largest country in the world for downloads – after India, China, US and Canada.
As of the third quarter of 2020, 24% of UK internet users aged 15 to 25 years were using TikTok. By comparison, nine percent of those aged 26 to 35 years were using the app with an estimated 8 million users in the UK.Read More
Instagram Changes to Know About in 2022
In this age of digital marketing it’s important to keep abreast of the constant evolution of various social medium platforms.
Every year Instagram rolls out changes and it’s important that users and marketers understand them.
Four pivotal updates which will have an impact on marketing strategies:
1. User experience
2. Focus on video content
3. Security and controls
4. Monitisation for influencers & content creators
Giving Back – The Footsteps Foundation
Giving Back – The Footsteps Foundation The Footsteps Centre, based in Dorchester-on-Thames in Oxfordshire, specialise in the intensive rehabilitation of children and young adults with cerebral palsy, genetic disorders, epilepsy, other neurological and neuromotor disorders and undiagnosed conditions. Their approach is intensive and child friendly, combining fun and games with traditional physiotherapy exercises. They aim…Read More
Tips for Distributing Videos on Other Social Media Platforms
If your personal brand or business already has video content in a raw form or on YouTube. It is always good to know how these videos should be distributed on other platforms, websites and, of course Social Media. Find out how to apply a great strategy to your video content.Read More
Highly Effective Email Marketing
With seemingly gazillions of emails being sent every day and spam filter technology making it increasingly difficult to get through, it would be easy to think email marketing has had its day. However, the communication medium still has so much to offer that it should most definitely feature in any well-rounded marketing plan. But there’s good email marketing and bad email marketing, and whereas 10 years ago you could get away with the bad, you simply can’t today.Read More
Get Engaged with Visitors on Your Website
Who was it that said “turnover is vanity, profit is sanity but cash is reality”? It’s been a much-used expression for many years and certainly holds true today.
You could adapt the saying slightly and apply it to your website too. “Number of visitors is vanity, number of enquiries is sanity, but the number of sales is reality”. Because at the end of the day, how many people visit your…Read More
Chefs & More Launch to the UK Golf Industry
Chefs & More Launch to UK Golf Industry Chefs & More, the hospitality recruitment experts, have recently launched their new website and with it their diversification into the UK golf industry. The company, who specialise in the recruitment of food and beverage staff on both permanent and agency contracts, have quickly established an excellent reputation…Read More
Garon Castle Adventures Opens in Southend
Garon Castle Adventures Opens in Southend The latest Adventure Golf experience has opened its doors in Southend, to much plaudits from the first visitors of the new attraction. Garon Castle Adventures has been built by Alan Walker, PGA Master Professional and Proprietor of Garon Park Golf Complex and introduces an interesting new educational angle to…Read More