Posts by Matthew Orwin

With seemingly gazillions of emails being sent every day and spam filter technology making it increasingly difficult to get through, it would be easy to think email marketing has had its day. However, the communication medium still has so much to offer that it should most definitely feature in any well-rounded marketing plan. But there’s good email marketing and bad email marketing, and whereas 10 years ago you could get away with the bad, you simply can’t today.

Who was it that said “turnover is vanity, profit is sanity but cash is reality”? It’s been a much-used expression for many years and certainly holds true today.

You could adapt the saying slightly and apply it to your website too. “Number of visitors is vanity, number of enquiries is sanity, but the number of sales is reality”. Because at the end of the day, how many people visit your…

TikTok has 1 Billion monthly active users and in the US, on average, 64% of TikTok users are older than 20 and on average, they spend 52 per minutes per day on the platform.

The UK is currently the 5th largest country in the world for downloads – after India, China, US and Canada.

As of the third quarter of 2020, 24% of UK internet users aged 15 to 25 years were using TikTok. By comparison, nine percent of those aged 26 to 35 years were using the app with an estimated 8 million users in the UK.

In this age of digital marketing it’s important to keep abreast of the constant evolution of various social medium platforms.

Every year Instagram rolls out changes and it’s important that users and marketers understand them.

Four pivotal updates which will have an impact on marketing strategies:

1. User experience
2. Focus on video content
3. Security and controls
4. Monitisation for influencers & content creators

If your personal brand or business already has video content in a raw form or on YouTube. It is always good to know how these videos should be distributed on other platforms, websites and, of course Social Media. Find out how to apply a great strategy to your video content.