Archive for April 2024

With seemingly gazillions of emails being sent every day and spam filter technology making it increasingly difficult to get through, it would be easy to think email marketing has had its day. However, the communication medium still has so much to offer that it should most definitely feature in any well-rounded marketing plan. But there’s good email marketing and bad email marketing, and whereas 10 years ago you could get away with the bad, you simply can’t today.